Leveraging the concept of 'shared core competencies', the world is all set to transform into a marketplace, where 'customer-owners' working with specialized service providers, and 'customers' are the only entities that matter. Communications, Media and Entertainment (CME) providers, thanks to the position they enjoy in the industry, are uniquely placed to ride this wave to the best of their benefit, since communication links are slated to become the backbone of every transaction in the next 8 to 10 years.

As CME providers embrace other services like banking, their BSS solutions will have to gear up with unquestionable capabilities to price and compute cost and profitability, offer specialized products and packages to customers (based on the multi touch points the customer will have, depending upon the multi services they use) and to process high volumes of data in real-time. Convergent Transaction Pricing and Billing solutions provide a comprehensive platform to communications service providers for measuring and monitoring transaction value, while enabling tighter control on their profitability.